Join me as I recreate the steps I learned in my UCSD certification program, so that I can apply them to other sites as well.
Google Tag Manager
Google Tag manager is the container that holds your tracking codes.
It’s 3 main benefits are:
- You are not dependent on a webmaster
- It loads synchronously
- It’s free
Since I couldn’t add the code to the Squarespace site (it required an upgrade), here’s how it looks in WordPress.
Verify the installation:
Google Analytics
Log in to Google Analytics
In Admin, hit Create Account
Create an Account and choose the data sharing settings
Add the name of the project
Add business details
Choose your business objectives
Read and accept the Terms & Conditions
Choose the platform
Add the URL and name, then hit “Create & continue”
Install Google Analytics via Google Tag Manager
You’ll need your web stream details, copy the Measurement ID
Go to Google Tag Manager, choose Google Tags
